Unique Japan

We are proud to announce the launch of the ‘We Love Daruma’ brand and complementary website www.welovedaruma.com.

Dear to the hearts of the Japanese people, Daruma reflects their determined spirit and peaceful outlook on life. Today, Daruma dolls are exchanged as gifts to mark occasions of all kinds, and millions keep a Daruma on hand for its motivational power and as a symbol of love and hope.

While the Daruma tradition is deep-rooted in Japan, it is still not well-known outside of it. We created the We Love Daruma brand and website to spread Daruma’s optimistic and inspiring energy around the world. Unlike any other Daruma doll, each We Love Daruma doll features a trademark hand-painted heart on its back. Users may inscribe their goal or wish in this special spot.

The traditional Daruma is interesting enough for us adults, but we are also introducing Daruma Kids. Inspired by the traditional Daruma, Daruma Kids are five friends who bring the adventure of childhood to life with fun and stimulating stories. Like grownup Darumas, the Daruma Kids present a positive and constructive message.

Be sure to watch the Daruma Kids pilot animation entitled “Blaze goes to Camp”.

By making the centuries-old tradition of Daruma available to a worldwide audience, we hope to both inspire and educate. Daruma dolls, literally, put a face on goal achievement; a face that reminds us to remain focused on what we set out to achieve.

Roll with your heart!